Welcome to Beautifully Custom!
Established in 2014, we are the original creator of heat tolerant, colorful and luxury quality doll wigs that fit 18″ dolls like American Girl, Our Generation, Gotz and more. When we started our doll wig line, there was nowhere to purchase wigs in this size that were heat safe, extra long, or colorful like rainbow or mermaid red. Doll customizers were having to glue individual strands of hair wefts directly to the doll’s head to obtain these features… it was messy! With a desire to create custom dolls with these features in the form of an actual wig, we sourced materials and manufacturers to begin creating a brand new kind of doll wig that couldn’t be found anywhere else. Years later, we still take joy in striving to be the most original and high quality doll wig designer in the United States. Our wigs are made with a luxuriously realistic material and craftsmanship that is exclusively ours.
In addition to our incredibly luxurious wigs, we are also the original creator of the first open/close eyes for 18″ dolls available to purchase separately for eye-swapping purposes. Our sleeping doll eyes are uniquely designed for easy installation and a lovely doe-eyed appearance. These eyes are our own original size and design, developed and perfected over the course of an entire year. They are very popular with doll customizers and restorers.
For more lifelike and dimensional eyes, we are excited to offer handcrafted inset glass doll eyes. With our 3 different sizes, these eyes are perfect for both vinyl dolls and ball-jointed dolls when you want to achieve a truly realistic appearance. They pair beautifully with our deluxe doll eyelashes.
Far beyond the doll wigs and eyes, doll artistry is our passion. Beautifully Custom owner and professional doll artist Ashlyn Crowsey offers one-of-a-kind customized dolls occasionally available in our shop or up for auction. You can also send in your own doll for a full face-up! See our Doll Art page for more details on purchasing repaint services and to view Ashlyn’s photo portfolio of her work.
Curious to learn more about re-wigging your doll, eye-swapping, and other basic customization techniques? Check out our tutorials section for some helpful tips. We also welcome you to join our other Facebook group Custom American Girl Doll Market to get involved in the customizing community for 18″ dolls, ask questions, and buy/sell/trade your custom dolls and extra supplies.